Who We Are
Indian Fitness Mantra (IFM)
is a unique modern health and lifestyle brand, offering avant-garde wellness advice from experts blended with traditional Indian wisdom. We offer unbiased nutrition recommendations, exercise routines, fitness shopping discoveries, and Indian fitness secrets.
Today Indian Fitness Mantra has transformed into an ever-evolving community of incredible experts and fitness enthusiasts. It has become a space where professionals share their wisdom and the audience finds knowledge on how to improve their health!
Our Story
2014
IFM began as a passion project among friends who wanted to help people by providing genuine fitness and nutrition information.
2016
IFM grew into one of the highest ranked fitness information publishing website in India. Generating traffic from all over the world.
2018
With over 3 lakh followers on social media. IFM started expanding into nutrition counselling and fitness coaching.
2020
The IFM brand has evolved into a one-stop online solution for all nutrition, fitness, and wellness needs. Delivering a wide array of digital services.
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Mission & Vision
Mission
To provide enlightening wellness content to our global audience, and add value to their lives by improving their health & mindset.
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Vision
To carve out a niche for ourselves and become an indispensable and valuable resource for every person who wants to learn more about health.
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Our Team
Ajinkya Honrao
collaborations, partnership and network HEAD
The man behind the growth and expansion of Indian Fitness Mantra is Ajinkya Honrao. A digital marketing wizard by profession with close to a decade of experience in growing multi-million dollar businesses through the digital mediums.Ajinkya Honrao began Indian Fitness Mantra along with his close friend Gaurav as a passion project 5 years ago after realizing the shortage of quality Fitness and Nutrition related information online. He wanted to create something which is tailored to the Indian audience, which draws inspiration from our Indian heritage and traditional wisdom. Today, Indian Fitness Mantra has grown nationally and internationally with lakhs of followers in the social media space. Ajinkya Honrao has been integral to making this happen.He is driven to make Indian Fitness Mantra the most beloved fitness brand in the country, with a strong purpose to make the world a healthier place. He heads our Business Development and Marketing division and is responsible for the amazing collaborations, partnerships and network we have today.
Gaurav Bhagat
PRODUCT DESIGN AND OPERATIONS HEAD
With a strong passion for health and fitness for over 10 years, Gaurav Bhagat along with his close friend Ajinkya gave birth to the idea of Indian Fitness Mantra and helped make it what it is today.A qualified Engineer, with a rich professional experience in front-end development, UI/UX Lead, Operations Management. It was Gaurav Bhagat’s creativity and dedication that put Indian Fitness Mantra on the national and international map.Today, Gaurav Bhagat is instrumental in operations, product design and development. He is devoted to making world-class fitness and wellness resources which will enable every person to leverage the knowledge of experts.He heads the Operations, Product Design and Project Management division at Indian Fitness Mantra and is committed to making us the biggest brand in fitness through his expertise.
Sonu Sukumaran
communication and fitness Head
On a mission to spread top-notch wellness information through hyper-focussed targeted content, Sonu Sukumaran heads Communication division of Indian Fitness Mantra.
Sonu Sukumaran has been a professional writer for close to a decade, helping businesses connect with their audience through his communication. He has also worked as a personal fitness trainer for the past 5 years, helping students transform their body and mind! His background in communication and fitness makes him the perfect addition to the Indian Fitness Mantra team. It enables him to understand what the audience wants and how experts can deliver results better.
Prathamesh Jaybhaye
Fitness TRAINING and Nutrition HEAD
Certified from Shivaji University Kolhapur and with over 12 years of experience in the fitness industry, Prathamesh Jaybhaye is a leading Fitness and Nutrition coach. Thousands of people have benefitted from his expertise in body transformation. He is also a very popular professional body building coach who trained and helped young body building aspirants achieve their dreams.With a passion for fitness, along with expertise in training, he also has deep knowledge about food nutrition, supplementation, sports medicine, and a variety of alternative workout methodologies like CrossFit and our Indian Talim exercises.While being a successful fitness professional, he transforms the lives of over 500 active students. With a vision to make quality fitness and nutrition information accessible to every segment of the society Prathamesh Jaybhaye is heading Indian Fitness Mantra’s Fitness and Nutrition division in Maharashtra.
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